Platform Policy
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Swoofi Fair

PawPoints Policy

PawPoints are Swoofi's love language. They celebrate genuine moments —
a perfectly timed photo, an honest review and a kind comment.
We guard that purity fiercely.

Monitored by the Swoofi Team — active across posts, comments, captions and chats
Why this matters to us
Swoofi is built on real love for pets.
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Every pawprint counts

When PawPoints are earned honestly, they actually mean something. Your pet's popularity is real — not manufactured.

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Fair competition, genuine joy

Contests and rankings are where real memories are made. Swoofi exists to celebrate your pet, not to reward gaming the system.

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A community built on trust

Swoofi is home to thousands of pet families. That home only stays warm when everyone plays with integrity.

What is not allowed
These behaviours violate
the Fair PawPoints Policy.

Soliciting engagement is unfair to every pet parent who earns their points the honest way. Here's what we don't allow:

Asking for likes on your posts
Requesting ratings or reviews
Like-for-like or follow-for-follow
Group spam coordination
Examples we watch for
We recognise solicitation
in any language.

Our monitoring covers English, Hindi, and Hinglish — and we're constantly learning new patterns.

🇬🇧English
"Please like my post"
"Show some love 🙏"
"Support me, link in bio"
"L4L / F4F"
🇮🇳Hindi / Hinglish
"Like karo yaar"
"Ek like de do please"
"Support karo bhai"
"Rate kar do 5 star"
Penalty
-10
PawPoints / offence
Every detected instance results in a deduction.

Repeated abuse may lead to your account being reviewed by the Swoofi Team.

Genuine engagement is always rewarded and never penalised
How we monitor
Smart monitoring,
always on.

We don't rely on reports alone. Our systems actively scan for patterns the human eye might miss.

Content monitoring across the platform

The Swoofi Team reviews posts, comments, captions, and chat messages for solicitation in English, Hindi, and Hinglish.

Reciprocal engagement detection

Accounts that repeatedly exchange likes in unnatural patterns are identified — those points are not counted.

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Swoofi is a place your pet deserves.

Every wagging tail, every honest review, every genuine like — they all build a community where pet parents can trust what they see. Thank you for keeping Swoofi real. 🐾

Believe a deduction was made in error? Reach out from your profile settings — we'll review it.