INVESTOR BRIEF · Q2 2026 · CONFIDENTIAL

Swoofi

India's Pet Parent Community —
From Paws to Platform

The largest OTP-verified pet parent community in India, built for the 32 million households who call a pet their family.

90,000+

Downloads

58,000+

OTP-Verified Members

Co-Founders

₹0

Paid Acquisition

01Market Opportunity

A $3.6 Billion Market
Growing at 20% Annually

India's pet care market reached $3.6 billion in 2024↗ Consultancy.in, up from $1.6 billion in 2019 — a 2.25× jump in 5 years. At a 17–20% CAGR↗ IBEF, it is projected to reach $7B by 2028 and $25B by 2032↗ IBEF. Yet pet ownership penetration sits at just 10%↗ Entrepreneur compared to 60%+ in the US and Europe — meaning every segment is being sized against a market that is structurally 6× underserved relative to where it could go.

ANALYST NOTE — THE $3.6B vs $8.6B DISCREPANCY

The $3.6B figure (Redseer) breaks down as 48% products / 52% services and tracks the organized pet care economy. Higher figures from IMARC and Markets & Data absorb the large informal veterinary economy and pet breeding industry — segments not tracked in organized retail data. Both are correct; they measure different scopes.

2019

$1.6B

Baseline

2024

$3.6B

2.25× growth

2028

$7B

Projected (Redseer)

2032

$25B

Projected (IBEF, 20% CAGR)

GROWTH DRIVERS

❤️

Pet Humanisation

Pets treated as family. 70% of Indian pet parents in 2024 are first-time owners — a digitally native cohort spending more than any generation before.

🏙️

Urbanisation & Nuclear Families

Dual-income households with rising disposable income. Pets fill the emotional gap left by smaller family units.

📱

Gen Z & Millennial Adoption

Younger cohorts are driving the category. Higher spend per pet, higher demand for premium products and professional services.

🛒

E-Commerce Explosion

Online pet care sales grew 95% YoY in FY25. E-commerce share of pet food rose from 8% (2019) to 16% (2024).

✨

Premiumisation

Premium & super-premium pet food segments grew 20%+ in 2024, significantly outpacing the overall market.

02Segment Deep-Dive

Where The $3.6B Flows

Source: Redseer 'From Kibble to Care' report↗ Redseer

🍖

Pet Food

$466M–$2.52B16–20% CAGR

›Organized packaged food = ₹4,000 cr ($466M) — projected ₹10,000 cr ($1.2B) by 2028 (Euromonitor)
›Full market (incl. premium & import channels) = $2.52B in 2025, projected $4.6B by 2034
›Premium grew 20%+ in 2024 — the real story, outpacing overall market
›Dry food (kibble) = ~72% of volume; dog food = 85–92% of all pet food
›80% still bought offline; e-commerce share grew from 8% (2019) → 16% (2024)
›Gap explained by whether home-cooking-to-packaged transition is counted

Sources:↗ IMARC ↗ IBEF ↗ Mordor

✂️

Grooming

$414M–$725M6–11% CAGR

›Total India pet grooming market reached $414M in 2024, projected $754M by 2033
›Grooming services alone = $247M (2024), projected $416M by 2030
›Grooming products = $311M (2025), projected $630M by 2035
›HUFT launched on Blinkit Jun 2024 for <30 min delivery
›Supertails opened India's first Fear Free certified vet clinic (Feb 2025, Bengaluru)
›Mobile grooming vans emerging fast in metro cities

Sources:↗ IMARC Grooming ↗ Entrepreneur

🩺

Veterinary & Healthcare

₹700 cr ($83M) productsFastest growing

›Only 4,000–5,000 practicing pet vets for 32M+ pet dogs in India
›12,000+ vet hospitals and polyclinics by FY2022; 3–4 vet visits/pet/year
›Telemedicine (Pawxie, Vetic) surging post-COVID
›Tata Trusts Small Animal Hospital opened Mumbai Jul 2024 (24/7 emergency)
›3.7M+ dog bite cases in 2024; anti-rabies prophylaxis = ₹5,128/case
›Formal services economy far larger than tracked products figure

Sources:↗ IBEF ↗ KenResearch

🏠

Boarding, Training & Daycare

~$485M (2023)11.3% → $1B by 2030

›Boarding is the largest revenue service type
›Training demand grew 3× in last 5 years
›60%+ of urban pet owners seek professional boarding when travelling
›Luxury pet resorts with AC suites, webcams, swimming pools emerging
›Strong Tier 1 + Tier 2 city demand correlation with rising disposable income

Sources:↗ GrandView Research ↗ Redseer

🎀

Accessories

~$59M (₹500 cr, 2024)15–18% CAGR

›Collars, leashes, beds, toys, apparel, smart devices
›~20% of organized product market; e-commerce = 20% of accessory sales
›Smart tech (GPS trackers, auto-feeders) gaining significant traction
›Humanisation trend driving apparel and personalised accessories growth

Sources:↗ IBEF ↗ Dogster

🛡️

Pet Insurance

<1% penetrationExplosive upside

›Biggest whitespace: less than 1% of Indian pets insured as of 2023
›Bajaj Allianz, Digit Insurance, Future Generali have all entered
›3.7M+ dog bite cases in 2024 = massive actuarial business case
›Anti-rabies treatment alone = ₹5,128/case creating visible demand signal
›One of the highest-potential underpenetrated segments in all of pet care

Sources:↗ IBEF ↗ Nexdigm

03Pet Landscape

India's Pet Landscape — The Numbers

🐕

STRAY ANIMALS

62–65M
Stray dogs in India
Largest stray population in the world↗ Al Jazeera
9.1M
Stray cats
Urban & semi-urban India↗ PMC/Frontiers
85%
Companion animals homeless
State of Pet Homelessness Index↗ OneIndia
36%
Share of global rabies deaths
18,000–20,000/year↗ WHO / Al Jazeera
3.7M
Dog bite cases in 2024
National Centre for Disease Control

🏠

PET OWNERSHIP

33M+
Pet dogs in India (2024)
Projected 51M by 2028↗ Statista
~3M
Pet cats (2024)
Growing rapidly in metros
32M
Pet-owning households (2024)
Up from 26M in 2019↗ Redseer / Entrepreneur
70%
First-time pet owners in 2024
Digitally native cohort
#4
Global pet-friendliness rank
2024 Global Pet Parent Study↗ GlobalPETS
₹5,000
Monthly spend (urban upper-middle HH)
Per pet, approximate

THE SINGLE MOST STRIKING FACT

Pet ownership penetration sits at roughly 10% in India vs over 60% in mature markets. Every segment is being sized against a market that is structurally 6× underserved relative to where it could go.

04Breed Intelligence

What India's Pet Parents Prefer

Source: TGM StatBox 2024↗ Dogs ↗ Cats

🐕

TOP DOGS

India in the Global Pet Economy

Sources:↗ World Population Review ↗ GlobalPETS

🇺🇸

USA

90M dogs

74M cats

66% household ownership

🇧🇷

Brazil

60M dogs

22M cats

156M total pets

🇨🇳

China

54M dogs

53M cats

113% growth 2014–2019

🇷🇺

Russia

25M dogs

23M cats

59% of people own a cat

🇮🇳

India

33M dogs

3M cats

Fastest-growing dog population globally

India is #4 in pet-friendliness globally (2024 Global Pet Parent Study) despite only 10% household penetration — the upside is structural, not speculative.

06Official Data

The Census Picture

📋

India Livestock Census

India's Livestock Census (conducted every 5 years since 1919) is the only official government count of animals including dogs.

📊

20th Census (2019) — Severe Undercount

Counted 15.3 million stray dogs — widely considered a severe undercount vs independent estimates of 62–65M.

↗ PIB

🚀

21st Census — Launched Oct 2024

Fully digitised. 87,000 enumerators. Covers 30 crore households. Results expected 2025.

↗ PIB

🐱

Cats — Zero Official Data

Cats are NOT enumerated in the Livestock Census at all. There is zero official government data on pet or stray cats in India.

SWOOFI OPPORTUNITY

This data vacuum creates a massive opportunity. Swoofi, with 58,000+ OTP-verified pet parents, is building India's most accurate real-time pet demographic dataset — breed distribution, spend patterns, geographic clusters, engagement by pet type — data that no livestock census, no market report, and no FMCG brand currently has.

07The Advantage

Why Swoofi — Why Now

🤝

Community-First Trust

58,000+ OTP-verified pet parents. Real names, real pets, real data. Not a marketplace with anonymous users — a community with verified identity.

📱

Full-Stack Pet Care Platform

Food discovery, grooming bookings, vet access, boarding, training, games (PawSweeper), contests (Fur League India), stories — all in one app. We don't just sell to pet parents. We live with them.

📊

India's Richest Pet Data Moat

Breed distribution, spend patterns, location clusters, engagement by pet type — data that no livestock census, no market report, and no FMCG brand has. This is Swoofi's deepest defensible asset.

🇮🇳

Built for Bharat

Vernacular-ready. Tier 2/3 expansion underway. Community Manager, Sr. Digital Marketing Manager, and CTO roles being hired. India-native from day one.

08Revenue

How Swoofi Makes Money

💳

Marketplace Commission

Vet bookings, grooming, boarding, products. Commission on every transaction flowing through the Swoofi platform.

TransactionalScalable

📣

Brand Partnerships & Sponsored Content

Pet food, accessories, insurance brands reaching 58,000+ verified pet parents. Premium placement, campaigns, co-created content.

High-marginB2B

⭐

Swoofi Premium / PawPoints

Subscription tier unlocking exclusive content, priority bookings, rewards. PawPoints loyalty economy driving long-term retention.

RecurringRetention

09Founders

The Team

Jeta

Product & Tech

Architect of Swoofi's platform, community features, and tech stack.

Col Kaushal Kashyap

Strategy & Operations

Brings military-grade discipline, structure, and a wide national network.

Lt Col Kaushalendra Singh

Community & Outreach

Drives ground-level engagement, trust, and regional expansion.

Bhupesh Saini

Marketing & Growth

Brand building and user acquisition — responsible for 90K+ downloads with ₹0 ad spend.

India's Pet Parent Community —From Paws to Platform

A $3.6 Billion MarketGrowing at 20% Annually