Month 13 through Month 24 · 12-Month Operating Model
M13 is a pre-ops month — founders only, no office lease, no full team. The step-up to M14 (₹63.7L) reflects Team Phase 1 onboarding (CTO, 2 devs, sales, office lease). M15–M24 follow a smooth 1.05–1.35× monthly ramp.
★ = FLI Event Month · Dashed lines = targets
| Month | Phase | Revenue | Expenses | FLI? |
|---|---|---|---|---|
| M13 | Pre-ops | ₹15.07L | ₹9.24L | — |
| M14 | Ramp | ₹44.33L | ₹63.72L | — |
| M15 | Ramp | ₹1.03 Cr | ₹86.08L | ★ |
| M16 | Growth | ₹66.29L | ₹1.03 Cr | — |
| M17 | Growth | ₹80.36L | ₹1.15 Cr | — |
| M18 | Growth | ₹1.45 Cr | ₹1.23 Cr | ★ |
| M19 | Scale | ₹1.14 Cr | ₹1.29 Cr | — |
| M20 | Scale | ₹1.32 Cr | ₹1.43 Cr | — |
| M21 | Scale | ₹1.99 Cr | ₹1.51 Cr | ★ |
| M22 | Peak | ₹1.68 Cr | ₹1.57 Cr | — |
| M23 | Peak | ₹1.84 Cr | ₹1.62 Cr | — |
| M24 | Peak | ₹2.48 Cr | ₹1.69 Cr | ★ |
| Total | ₹15.00 Cr | ₹14.10 Cr | ||
| Average | ₹1.25 Cr | ₹1.17 Cr | ||
Underlying logic behind the 12-month model
4 big seasons (M15, M18, M21, M24). ₹59.6L revenue each (title ₹18L + co-title ₹9L + 2 associates ₹4.5L each + prizes). ₹35L event cost amortised monthly.
Sigmoid ramp: 3 brands at M13 → 15 brands by M22. Rate grows ₹1.5L→₹3.5L per brand. Revenue reflects signed commitments, not projections.
Full 20-person team onboards M14. M13 is founder-mode. Salary grows ₹37L→₹38L from M19 as team scales.
M20–M24 variable costs +20% to fund accelerated growth investment. Covers higher marketing, prize pools, merchandise, and IT at scale.
M14–M17 expense-heavy as fixed costs (₹38L salary + ₹10L infra) run ahead of revenue. Standard for community platforms entering growth phase.
FLI prize pools (₹25L × 4 = ₹100L/year) and contest prizes (₹5L × 10 = ₹50L/year) shown as monthly amortised costs for accurate cash planning.