Month 13 through Month 24 · 12-Month Operating Model
Revenue target ₹1.25 Cr/month avg · Expense target ₹1.02 Cr/month avg · EBITDA 18.2%
★ = FLI Event Month · Dashed line = ₹1.25 Cr revenue target
Running sum M13 → M24
| Month | Name | Revenue | Expenses | EBITDA | Margin | Phase |
|---|---|---|---|---|---|---|
| DEDUP_KEY | ₹0 | ₹0 | ₹0 | % | ||
| M13 | Jan Y2 | ₹15,07,102 | ₹9,23,988 | ₹5,83,114 | 38.7% | Ramp |
| M13 | Jan Y2 | ₹7,00,000 | ₹66,91,667 | -₹59,91,667 | -856.0% | Ramp |
| M14 | Feb Y2 | ₹44,33,057 | ₹1,03,96,306 | -₹59,63,249 | -134.5% | Ramp |
| M14 | Feb Y2 | ₹13,00,000 | ₹82,91,667 | -₹69,91,667 | -537.8% | Ramp |
| ★ M15 | Mar Y2 | ₹1,02,90,351 | ₹1,03,96,306 | -₹1,05,955 | -1.0% | Ramp |
| ★ M15 | Mar Y2 | ₹55,00,000 | ₹87,41,667 | -₹32,41,667 | -58.9% | Ramp |
| M16 | Apr Y2 | ₹66,28,631 | ₹1,03,96,306 | -₹37,67,675 | -56.8% | Growth |
| M16 | Apr Y2 | ₹23,50,000 | ₹82,91,667 | -₹59,41,667 | -252.8% | Growth |
| M17 | May Y2 | ₹32,50,000 | ₹82,91,667 | -₹50,41,667 | -155.1% | Growth |
| M17 | May Y2 | ₹80,36,300 | ₹1,03,96,306 | -₹23,60,006 | -29.4% | Growth |
| ★ M18 | Jun Y2 | ₹75,50,000 | ₹88,41,667 | -₹12,91,667 | -17.1% | Growth |
| ★ M18 | Jun Y2 | ₹1,45,29,197 | ₹1,03,96,306 | ₹41,32,891 | 28.4% | Growth |
| M19 | Jul Y2 | ₹48,50,000 | ₹82,91,667 | -₹34,41,667 | -71.0% | Scale |
| M19 | Jul Y2 | ₹1,14,16,949 | ₹1,03,96,306 | ₹10,20,643 | 8.9% | Scale |
| M20 | Aug Y2 | ₹1,32,48,801 | ₹1,18,80,358 | ₹13,68,443 | 10.3% | Scale |
| M20 | Aug Y2 | ₹56,50,000 | ₹91,91,667 | -₹35,41,667 | -62.7% | Scale |
| ★ M21 | Sep Y2 | ₹1,99,30,970 | ₹1,18,80,358 | ₹80,50,612 | 40.4% | Scale |
| ★ M21 | Sep Y2 | ₹1,01,50,000 | ₹97,61,667 | ₹3,88,333 | 3.8% | Scale |
| M22 | Oct Y2 | ₹1,67,66,934 | ₹1,18,80,358 | ₹48,86,576 | 29.1% | Peak |
| M22 | Oct Y2 | ₹73,50,000 | ₹91,91,667 | -₹18,41,667 | -25.1% | Peak |
| M23 | Nov Y2 | ₹1,83,91,235 | ₹1,18,80,358 | ₹65,10,877 | 35.4% | Peak |
| M23 | Nov Y2 | ₹79,80,000 | ₹91,91,667 | -₹12,11,667 | -15.2% | Peak |
| ★ M24 | Dec Y2 | ₹2,48,20,462 | ₹1,18,80,358 | ₹1,29,40,104 | 52.1% | Peak |
| ★ M24 | Dec Y2 | ₹1,25,00,000 | ₹1,03,31,667 | ₹21,68,333 | 17.4% | Peak |
| TOTAL | ₹21,91,29,989 | ₹22,78,13,618 | -₹86,83,629 | -80.4% avg | ||
| AVERAGE | ₹87,65,200 | ₹91,12,545 | -₹3,47,345 | -80.4% | ||
Underlying logic behind the 12-month model
4 big events/year (M15, M18, M21, M24). ₹36L revenue each. ₹25L prize pool + ₹10L marketing = ₹35L event cost. Net contribution per event: ₹1L direct, rest through brand relationship build.
Ramps from 0 brands (M13) to 15 brands (M22–M24) at avg ₹3–3.5L/month. Sigmoid adoption curve — slow start, fast middle, plateau.
Full team of 25 onboards at M14. M13 is founder-mode lean month. M20–M24 variable costs +20% to fund accelerated growth.
M14–M16 are intentionally EBITDA negative. Fixed costs (salary ₹35–38L, infra ₹10L) are unavoidable once team is onboarded. Revenue catches up from M17 onwards.
Sustainable EBITDA positive from M19 onwards on non-FLI months. Cumulative break-even reached around M20.
FLI prize pool (₹25L × 4 = ₹100L/year) and contest prizes (₹5L × 10 = ₹50L/year) are shown monthly as amortised costs, not event-month spikes, to reflect true monthly cash planning.
Why these numbers hold