| Task | Category | Freq | Daily | Weekly | Monthly | Status | |
|---|---|---|---|---|---|---|---|
Referral Program Review Analyze referral performance | Marketing & Outreach | Monthly | 0 | 0 | 1 | Active | |
User Feedback Survey NPS/CSAT survey via calls and in-app | Telecalling & Retention | Monthly | 0 | 0 | 1 | Active | |
ASO Optimization Update screenshots, keywords, descriptions | Marketing & Outreach | Monthly | 0 | 0 | 1 | Active | |
Local Event/Activation Pet adoption drive, vet camp, meetup | Marketing & Outreach | Monthly | 0 | 0 | 1 | Active | |
Growth Metrics Review Board-level monthly review | Analytics & Strategy | Monthly | 0 | 0 | 1 | Active | |
Content Calendar Planning Plan next month content | Analytics & Strategy | Monthly | 0 | 0 | 1 | Active | |
Competitor Analysis Deep-dive competitor apps/features | Analytics & Strategy | Monthly | 0 | 0 | 1 | Active | |
Major Contest Flagship monthly contest with big prizes | Marketing & Outreach | Monthly | 0 | 0 | 1 | Active | |
Telecalling Performance Review Call logs, conversion rates | Analytics & Strategy | Weekly | 0 | 1 | 4 | Active | |
App Analytics Review DAU/MAU, retention, funnel analysis | Analytics & Strategy | Weekly | 0 | 1 | 4 | Active | |
Social Media Analytics Review engagement metrics | Analytics & Strategy | Weekly | 0 | 1 | 4 | Active | |
Partnership Pipeline Review Review pending partnerships | Marketing & Outreach | Weekly | 0 | 1 | 4 | Active | |
PR/Media Outreach Pitch to pet bloggers, local media | Marketing & Outreach | Weekly | 0 | 2 | 8 | Active | |
Micro Contest Weekly photo/quiz/referral contest | Marketing & Outreach | Weekly | 0 | 1 | 4 | Active | |
Influencer/Collab Close 1 influencer or brand collab | Marketing & Outreach | Weekly | 0 | 1 | 4 | Active | |
YouTube Video Pet care tutorial, GG stories, app walkthrough | Content & Social Media | Weekly | 0 | 1 | 4 | Active | |
Swoofi Blog Long-form SEO blog on website | Content & Social Media | Weekly | 0 | 1 | 4 | Active | |
Swoofi Stories Post Curated rescue/GG/milestone stories | Content & Social Media | Weekly | 0 | 1 | 4 | Active | |
Push Notifications Engagement nudges, contest reminders | Telecalling & Retention | Daily | 3 | 21 | 84 | Active | |
WhatsApp Broadcast Daily WhatsApp updates | Telecalling & Retention | Daily | 1 | 7 | 30 | Active | |
GG Candidate Outreach Calls Cold call potential Gali Guardians | Telecalling & Retention | Daily | 10 | 50 | 200 | Active | |
Lapsed User Reactivation Calls Call inactive users to re-engage | Telecalling & Retention | Daily | 15 | 75 | 300 | Active | |
Business Follow-up Calls Follow up with businesses that haven't activated | Telecalling & Retention | Daily | 20 | 100 | 400 | Active | |
User-Generated Posts Encourage and moderate UGC | Community & Growth | Daily | 250 | 1750 | 7500 | Active | |
User Onboarding Drive new user signups via all channels | Community & Growth | Daily | 250 | 1750 | 7500 | Active | |
Gali Guardian Signups Identify users, pitch GG program, help fill form | Community & Growth | Daily | 10 | 70 | 280 | Active | |
PawCircle Interactions Engage in PawCircle threads | Community & Growth | Daily | 5 | 35 | 140 | Active | |
Daily Opinion Quiz Publish 2 pet-related opinion quizzes | Community & Growth | Daily | 2 | 14 | 56 | Active | |
NGO Onboarding Identify and onboard animal welfare NGOs | Business Onboarding | Daily | 5 | 25 | 100 | Active | |
Pet Hostel Onboarding Identify and onboard pet hostels | Business Onboarding | Daily | 5 | 25 | 100 | Active | |
Groomer Onboarding Identify and onboard groomers | Business Onboarding | Daily | 5 | 25 | 100 | Active | |
Vet Onboarding Identify and onboard vets | Business Onboarding | Daily | 5 | 25 | 100 | Active | |
Trainer Onboarding Identify and onboard pet trainers | Business Onboarding | Daily | 5 | 25 | 100 | Active | |
Contest Participation Emails Remind users of active contests | Email & Engagement | Daily | 50 | 350 | 1500 | Active | |
Business Activation Emails Nudge businesses to create first post | Email & Engagement | Daily | 25 | 175 | 700 | Active | |
Onboarding Emailers Drip for new signups, profile completion, first post CTA | Email & Engagement | Daily | 250 | 1750 | 7500 | Active | |
Pinterest Pins Pet care infographics, product visuals | Content & Social Media | Daily | 2 | 14 | 56 | Active | |
Quora Answers Answer pet-related questions with Swoofi mentions | Content & Social Media | Daily | 2 | 14 | 56 | Active | |
LinkedIn Post Startup journey, pet industry insights | Content & Social Media | Daily | 1 | 5 | 20 | Active | |
Medium Article Thought-leadership pet care articles | Content & Social Media | Daily | 0 | 3 | 12 | Active | |
Instagram Post 1 daily post reels/carousels/stories | Content & Social Media | Daily | 1 | 7 | 30 | Active | |
Facebook Page Reviews Post review request, DM active users | Reviews & Ratings | Daily | 5 | 35 | 140 | Active | |
iOS App Store Reviews Invite users to rate/review on App Store | Reviews & Ratings | Daily | 10 | 70 | 280 | Active | |
Google Play Reviews Invite users to rate/review on Google Play | Reviews & Ratings | Daily | 10 | 70 | 280 | Active |